Comments on: My music is free but my Video is locked up! http://www.crafted.com.au/blog/2007/09/01/my-music-is-free-but-my-video-is-locked-up/ JamieG looks deep into the ramifications of current trends in Technology and Media Sat, 28 Aug 2010 18:56:21 +1000 hourly 1 http://wordpress.org/?v=3.0 By: jamieg http://www.crafted.com.au/blog/2007/09/01/my-music-is-free-but-my-video-is-locked-up/comment-page-1/#comment-536 jamieg Sat, 01 Sep 2007 03:31:04 +0000 http://www.crafted.com.au/blog/2007/09/01/my-music-is-free-but-my-video-is-locked-up/#comment-536 Philip, Ok, I'll give you an anomaly here and there. Yes there is the occasional person making video content in there bedroom. However, compared to the number of musicians do the same thing, its a barley mentionable fraction. If anything, making a film in your bedroom is a three year exercise for which getting a return for the time put in is as likely as winning the lotto. I do not count this as real production. If anything its more Marketing then anything else. Being a DJ as well as a worker in the Film and TV industry, I know many people from both areas. The quality I have seen by musicians at home productions is quite amazing. "Like you did that in your Bedroom?" Amazing. Video. it simply cost a lot of money to get a result that does not look like a handycam. As some one who works in the industry, I do not count making the occasional production for the fun of it as REAL production. If your not making enough money to live, its not real production. In terms of the business models running on cable channels etc, I fail to see how that business model that has many other factors, can be a apple to apple comparison. I do agree that content like Music at $1 per track is too high. And really, once the GateKeepers are less involved. Ie producers get about 3-8 cents out of $1. (Which is absurd really.) can we reach a more realistic value. I really do hope your idea of a Cent per minute does eventuate. I never said Piracy was "ruining the industry". I mention this as a supporting argument to the fact that current Gatekeepers, and there ideas of how much they can gouge out of consumers, is not even supported by those who make the content. They are the same as us and if they do not set the example, as people who are supposedly directly effected by Piracy, it indicates to me that Piracy is obviously not the issue here. The issue here is how much can the Gatekeepers make out of us. And as a Gatekeeper, I imagine the change in the playing field is, to them, an opportunity to make more money. When, in my opinion, they are the MagaFouna, and the new digital media era is the ice age. James Philip,
Ok, I’ll give you an anomaly here and there. Yes there is the occasional person making video content in there bedroom. However, compared to the number of musicians do the same thing, its a barley mentionable fraction.

If anything, making a film in your bedroom is a three year exercise for which getting a return for the time put in is as likely as winning the lotto. I do not count this as real production. If anything its more Marketing then anything else.

Being a DJ as well as a worker in the Film and TV industry, I know many people from both areas. The quality I have seen by musicians at home productions is quite amazing. “Like you did that in your Bedroom?” Amazing.
Video. it simply cost a lot of money to get a result that does not look like a handycam.
As some one who works in the industry, I do not count making the occasional production for the fun of it as REAL production. If your not making enough money to live, its not real production.

In terms of the business models running on cable channels etc, I fail to see how that business model that has many other factors, can be a apple to apple comparison. I do agree that content like Music at $1 per track is too high. And really, once the GateKeepers are less involved. Ie producers get about 3-8 cents out of $1. (Which is absurd really.) can we reach a more realistic value.

I really do hope your idea of a Cent per minute does eventuate.

I never said Piracy was “ruining the industry”. I mention this as a supporting argument to the fact that current Gatekeepers, and there ideas of how much they can gouge out of consumers, is not even supported by those who make the content. They are the same as us and if they do not set the example, as people who are supposedly directly effected by Piracy, it indicates to me that Piracy is obviously not the issue here.

The issue here is how much can the Gatekeepers make out of us. And as a Gatekeeper, I imagine the change in the playing field is, to them, an opportunity to make more money. When, in my opinion, they are the MagaFouna, and the new digital media era is the ice age.

James

]]> By: Philip Hodgetts http://www.crafted.com.au/blog/2007/09/01/my-music-is-free-but-my-video-is-locked-up/comment-page-1/#comment-535 Philip Hodgetts Sat, 01 Sep 2007 01:38:31 +0000 http://www.crafted.com.au/blog/2007/09/01/my-music-is-free-but-my-video-is-locked-up/#comment-535 People are making movies in their bedroom and on budgets well under $5000 US - we interview them all the time on the Digital Production BuZZ. "We are the Strange" was literally made in a bedroom; "Mojave Phone Booth" was made for under $5K, for example. The prices on iTunes are already artificially high, way too high in fact, compared with any other means of getting Television. An episode at $1.99 when a broadcaster expects 35c in advertising revenue per viewer? Daily show and Colbert Report $19.95 on iTunes, yet Comedy Central gets about 60c a month for all the month's programming from a cable or satellite subscriber. When pricing reaches the right level (a cent a minute or less, with limited shows carrying a premium) then the need for artificial controls will disappear. As for the claims that piracy is "ruining the industry" - they just do not stack up to any actual facts - biggest summer box office ever in the US. My business should be "ruined" like that! Philip People are making movies in their bedroom and on budgets well under $5000 US – we interview them all the time on the Digital Production BuZZ. “We are the Strange” was literally made in a bedroom; “Mojave Phone Booth” was made for under $5K, for example.

The prices on iTunes are already artificially high, way too high in fact, compared with any other means of getting Television. An episode at $1.99 when a broadcaster expects 35c in advertising revenue per viewer? Daily show and Colbert Report $19.95 on iTunes, yet Comedy Central gets about 60c a month for all the month’s programming from a cable or satellite subscriber.

When pricing reaches the right level (a cent a minute or less, with limited shows carrying a premium) then the need for artificial controls will disappear.

As for the claims that piracy is “ruining the industry” – they just do not stack up to any actual facts – biggest summer box office ever in the US. My business should be “ruined” like that!

Philip

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