Comments on: The AppleTV experiment, whats the next move? http://www.crafted.com.au/blog/2007/10/03/the-appletv-experiment-whats-the-next-move/ JamieG looks deep into the ramifications of current trends in Technology and Media Sat, 28 Aug 2010 18:56:21 +1000 hourly 1 http://wordpress.org/?v=3.0 By: Logan http://www.crafted.com.au/blog/2007/10/03/the-appletv-experiment-whats-the-next-move/comment-page-1/#comment-2771 Logan Tue, 29 Apr 2008 02:05:36 +0000 http://www.crafted.com.au/blog/2007/10/03/the-appletv-experiment-whats-the-next-move/#comment-2771 I haven't seen a lot of press on this, but why in the heck can't you purchase the majority of the films on AppleTv (e.g. Superbad or the Bourne series, etc.), is it by studio or Apple release or what? Any thoughts would be appreciated! I haven’t seen a lot of press on this, but why in the heck can’t you purchase the majority of the films on AppleTv (e.g. Superbad or the Bourne series, etc.), is it by studio or Apple release or what?

Any thoughts would be appreciated!

]]> By: jamieg http://www.crafted.com.au/blog/2007/10/03/the-appletv-experiment-whats-the-next-move/comment-page-1/#comment-862 jamieg Wed, 17 Oct 2007 04:02:01 +0000 http://www.crafted.com.au/blog/2007/10/03/the-appletv-experiment-whats-the-next-move/#comment-862 Marc, I expected you to list those companies. And yes they are also dabbling in the area. However, as these devices are niche products and are only available in restricted parts of the world using restricted access to media syndication services, I do not consider them real attempts to the new media model. (Apart from TiVo. Its getting up there.) Apple, Microsoft, Sony are pushing boxes to the hole world. These boxes may have end to end secure media services, but really, most people are using them for RSS syndicated media feeds or watching pirated video. If your not looking at making these practices part of your overall new media model. Why should I even mention them. Look at Music and DRM. Its a sign of the things to come for most online video. No DRM. And no DRM means ANYONE can distribute content. Its just a file on a server. You need to spend like a "drunken sailor" as you put it as. That is simply the venture capitalist type environment that exists at the moment. Billions of dollars are being invested into companies that are going to make cool online applications. And they all plan to give it away and figure out how to monetize it later. It's not an Internet bubble, it's an Internet Bubble Bath. Hundreds of little companies with venture money that hope one of the big boys will buy in and they get there exit strategy. Its crazy. By a lottery ticket, probably has better ods. And typically, the CONTENT owners want to charge as much as the market will bear in these new markets. To them its an opportunity to make more money, while instead is really a change in economics which could mean the end of them all together, unless they change with the times. Until I see the companies you named doing the right dance steps, they are are only interesting bylines. The stories of old industry coming to terms with the new but unlikely to have much of a role in it as they are still based on old business models. James Marc,
I expected you to list those companies. And yes they are also dabbling in the area. However, as these devices are niche products and are only available in restricted parts of the world using restricted access to media syndication services, I do not consider them real attempts to the new media model. (Apart from TiVo. Its getting up there.)
Apple, Microsoft, Sony are pushing boxes to the hole world. These boxes may have end to end secure media services, but really, most people are using them for RSS syndicated media feeds or watching pirated video.

If your not looking at making these practices part of your overall new media model. Why should I even mention them.

Look at Music and DRM. Its a sign of the things to come for most online video. No DRM. And no DRM means ANYONE can distribute content. Its just a file on a server.

You need to spend like a “drunken sailor” as you put it as. That is simply the venture capitalist type environment that exists at the moment. Billions of dollars are being invested into companies that are going to make cool online applications. And they all plan to give it away and figure out how to monetize it later. It’s not an Internet bubble, it’s an Internet Bubble Bath. Hundreds of little companies with venture money that hope one of the big boys will buy in and they get there exit strategy. Its crazy. By a lottery ticket, probably has better ods.

And typically, the CONTENT owners want to charge as much as the market will bear in these new markets. To them its an opportunity to make more money, while instead is really a change in economics which could mean the end of them all together, unless they change with the times.

Until I see the companies you named doing the right dance steps, they are are only interesting bylines. The stories of old industry coming to terms with the new but unlikely to have much of a role in it as they are still based on old business models.

James

]]> By: Marc Rullo http://www.crafted.com.au/blog/2007/10/03/the-appletv-experiment-whats-the-next-move/comment-page-1/#comment-860 Marc Rullo Tue, 16 Oct 2007 22:43:18 +0000 http://www.crafted.com.au/blog/2007/10/03/the-appletv-experiment-whats-the-next-move/#comment-860 Allow me to name just a few of the other major players. Comcast, Verizon, AT&T, all of the major media companies such as Disney, Time Warner, DirecTV, News Corp. etc. Also, Google, TiVo, Netflix, Amazon and Cisco to name just a few of the other teams just now forming. There are countless others looking for a piece of the giant pie that could turn around with some major innovation that will propel them to top of the food chain. Companies like Sling (now Echostar) and Brightcove come to mind here. Who says you have to spend like a drunken sailor to play in this game anyway? Allow me to name just a few of the other major players. Comcast, Verizon, AT&T, all of the major media companies such as Disney, Time Warner, DirecTV, News Corp. etc. Also, Google, TiVo, Netflix, Amazon and Cisco to name just a few of the other teams just now forming. There are countless others looking for a piece of the giant pie that could turn around with some major innovation that will propel them to top of the food chain. Companies like Sling (now Echostar) and Brightcove come to mind here. Who says you have to spend like a drunken sailor to play in this game anyway?

]]> By: jamieg http://www.crafted.com.au/blog/2007/10/03/the-appletv-experiment-whats-the-next-move/comment-page-1/#comment-856 jamieg Tue, 16 Oct 2007 13:47:13 +0000 http://www.crafted.com.au/blog/2007/10/03/the-appletv-experiment-whats-the-next-move/#comment-856 Hi Marc, If only three of the teams in the game where spending 100 of millions of dollars trying to win, and the rest where well, there for the sake of trying... There really is only three teams that have any chance of getting anywhere here. If you know of any other companies spending anywhere near as much money on trying to dominate this market. I would love to know who they are. James Hi Marc,
If only three of the teams in the game where spending 100 of millions of dollars trying to win, and the rest where well, there for the sake of trying…
There really is only three teams that have any chance of getting anywhere here.

If you know of any other companies spending anywhere near as much money on trying to dominate this market.

I would love to know who they are.

James

]]> By: Marc Rullo http://www.crafted.com.au/blog/2007/10/03/the-appletv-experiment-whats-the-next-move/comment-page-1/#comment-855 Marc Rullo Tue, 16 Oct 2007 13:02:11 +0000 http://www.crafted.com.au/blog/2007/10/03/the-appletv-experiment-whats-the-next-move/#comment-855 You started your post with limited scope (Apple) and then blew it out to touch on Sony and Microsoft only to return to Apple. But in the real fight for the living room there are many more players than can be mentioned in a simple comment here. Discussing this epic battle with these types of parameters is like talking about who will be in the Superbowl this year and mentioning just three teams. What is next for AppleTV? Does it really matter with all the possibilities out there? You started your post with limited scope (Apple) and then blew it out to touch on Sony and Microsoft only to return to Apple. But in the real fight for the living room there are many more players than can be mentioned in a simple comment here. Discussing this epic battle with these types of parameters is like talking about who will be in the Superbowl this year and mentioning just three teams. What is next for AppleTV? Does it really matter with all the possibilities out there?

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