http://www.crafted.com.au/blog/2008/01/14/fragmentation-an-unavoidable-trend-in-media/ JamieG looks deep into the ramifications of current trends in Technology and Media Sun, 29 Jan 2012 03:07:30 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.crafted.com.au/blog/2008/01/14/fragmentation-an-unavoidable-trend-in-media/comment-page-1/#comment-32983 Traditional Advertising Isn't Dead But Careful Planning Needed Mon, 10 Jan 2011 06:13:47 +0000 http://www.crafted.com.au/blog/2008/01/14/fragmentation-an-unavoidable-trend-in-media/#comment-32983 [...] Incidentally, I learned  fragmentation represents the increase in the number of available methods for getting your message to your audience. Australian James Gardiner, who specializes in media and technology trends, says fragmentation is unavoidable. [...] [...] Incidentally, I learned  fragmentation represents the increase in the number of available methods for getting your message to your audience. Australian James Gardiner, who specializes in media and technology trends, says fragmentation is unavoidable. [...]

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