JamieG Analysis

Recently a documentary was produced by the Australian Music industry as a tool to try and convince the younger generation to purchase music.  See the video here,  and the age article on it here.

Producing a documentary attempting to give those who have reaped the fortunes and millions up until now is in bad taste. This is a sorry state of affairs in my opinion.

If these bands and artists understand what is happening, they either have to realise their position, and change the business model and get on with it, or get out.

The fact is, if all the bands and artists shown in the doco disappear over night, there are plenty of die hard artists making and distributing music on myspace and the internet in general that will take their place and fill the ears of the consumer.

The world is evolving, and as the invention of the car put all the black smiths out of business making horse shoes, those who understood the opportunities became mechanics and “gas Stations”.

The real issue here is that many powerful organisations who have had the power to literally print money, are about to become obsolete.  And they are distorting the reality and trying to convince the artists/bands that they are victims.  ARIA/APRA, those organisations that collect money from venues, shops, or any public place on behalf of their members.

An example of these organisations is that they have sued venues having live original music for not paying the yearly license.  Ie they have no right to, but it is more trouble than it is worth to fight.  The truth is that these organisations are not protecting people’s right as much as ensuring their money tree makes as much money as possible, and keeps doing so, even in an unjustified environment.

With so much free music coming from non-members of these organisations being used now,  one has to wonder what is really going on here.