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	<title>Comments on: Discussion with Philip Hodgetts about the digital TV future.</title>
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	<description>JamieG looks deep into the ramifications of current trends in Technology and Media</description>
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		<title>By: Davis Freeberg</title>
		<link>http://www.crafted.com.au/blog/2008/06/05/discussion-with-phil-about-the-digital-tv-future/comment-page-1/#comment-3339</link>
		<dc:creator>Davis Freeberg</dc:creator>
		<pubDate>Wed, 04 Jun 2008 14:59:51 +0000</pubDate>
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		<description>This is a good exchange, very interesting.  I think I disagree about Apple not being willing to support a DVR though.  I don&#039;t think that their end game is to sell music or movie, but they are more interested in selling computers and gadgets.  The iPod has made them  billions, but their music sales have only made them a couple hundred million.  Not chump change, but considering their dominance, it&#039;s not the sort of market that very attractive.  Considering how much more they make by converting someone into an Apple computer user, it seems like a better idea to give up on the content and focus on building out the platform that will be necessary.</description>
		<content:encoded><![CDATA[<p>This is a good exchange, very interesting.  I think I disagree about Apple not being willing to support a DVR though.  I don&#8217;t think that their end game is to sell music or movie, but they are more interested in selling computers and gadgets.  The iPod has made them  billions, but their music sales have only made them a couple hundred million.  Not chump change, but considering their dominance, it&#8217;s not the sort of market that very attractive.  Considering how much more they make by converting someone into an Apple computer user, it seems like a better idea to give up on the content and focus on building out the platform that will be necessary.</p>
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