JamieG Analysis

A common topic I cover on my blog is what the Set top box of the future is likely to be. Recently in my post named “Discussion with Philip Hodgetts about the digital TV future.”, Philip and I covered many aspects of this idea.  Recently a number of developments connected to this topic have surfaced.  I wanted to tie them all together here.

They are:

• Verismo Box Plugs Web into Your TV: this is a very good example of the trend towards a open STB with no direct connection to the larger companies.  Ie Microsoft, Apple.  This is intended to be a cheap STB that can utilise as many services as they can get API’s from/for.
• Panasonic Pipes YouTube Directly to TVs: Another example of a large consumer electronics maker making an open STB for general free content on the web.
• Sony To Bring YouTube To HDTV Sets: Sony is getting into the act too.
• R.I.P. SanDisk’s TakeTV, Fanfare Shut Down: A filed quirky attempt.  Not unexpected.
• YouTube Set to Dominate the Boob Tube: A story pointing out how YouTube is partnering with all these general purpose STB and becoming very dominent in this space.
• Apple Should Open Up: More comments from about how AppleTV needs to be open to take off.
• Scoop: Boxee to Go Alpha on Monday: Yet more developments towards open STB with the very well know and popular XBMC (X-Box Media Centre) open source project launching into this space.
• I would also like to mention ADOBE’s release of AMP (Adobe Media Player), all the DRM technology and that Flash Player for embded devices as been made free.  Obviously something is cooking here.

I would like to point out that these stores have all come out in no less then a month.  Thats a lot of action in the STB area.

Still, I find this all very worrying as unlike the past, there is no one driving the development of what I like to compare to as the Analog TV Tuner of past to todays Internet-TV-Tuner of the future.

In the past, organisations such as SMPTE where formed so that the development of TV technologies was based around standards.  Content was structured and produced in a documented way as so it could then be trasnsmitted in a standard way. Any TV manufactuer could simply follow these standards and have a working TV set on the market.

Altho these standards bodies exist and an attempt by them has been made to address the issues of Internet TV, the current state of play is that it is a complete mess.  We have many suppliers using proprietory technologies, trying to leverage their products into a dominent position.

These organisations are very powerful and have, in my opinion, stifeled any movement towards simple open standards for which would allow the adoption of Internet TV to take off.

There is a lot of potential power and money at stake, so no one is willing to “play ball” so to speak.

Fortunatly the technological tuth to all this is that open based STB are inevitable.

For Example.  Lets look at DVD region coding.  This was a way to let the distributors control the release of content around the world.  The movie would be released in the US, for example, under REGION-1.  Here in Australia, Region-6, we would not be able to play that DVD.

Strangely enough, I have never had a problem with this as REGION-FREE DVD players came out very quickly.  REGION-coding today is next to useless.  Consumers eventually learnt about these issues, and today, the consumer electronics stores simply will not stock Region-restricted DVD players are they simply cannot sell them.

The AppleTV for example is already in this bucket.  A consumer who is interested in a AppleTV is as, he is knowledgeable enough to understand that purchasing an AppleTV only really means he can watch shows blessed by Steve, of pod-casts specifically designed for it. (You can hack it to do anything however)

A potential consumer of an AppleTV would understand Torrents, and that alternative content is around, and that obviously, anything he purchases, he will want to also play that content.

This may look to be a trivial matter, but from my experience it is quite the opposite.

The standard TV set of the future is going to need a TV tuner of the future, ie an Internet TV tuner.  This tuner technology needs to be cheap but at the same time as powerful as possible.  I am a big fan of the Adobe mythology as it is possible that each CHANNEL can load its own user interface designed specifically for the target consumer. It can also be easily updated.  Ie the way you use the channel can evolve with the user.  The complexity can evolve with the user.  The Social aspects of the channel can evolve with the evolution of social networks.

The STB of the future still looks like its a fair way down the road. I just hope the incumbent players who are trying to take advantage of this realise sooner then later that we need to get together and head down this road collaboratively soon.  As the longer they procrastinate, the more likely we are to damage the production industry and ultimately the TV shows we love to watch.  At the current rate of development, nether side will end up with very much.