Comments on: Sony makes its move to Open STB http://www.crafted.com.au/blog/2008/06/30/sony-makes-its-move-to-open-stb/ JamieG looks deep into the ramifications of current trends in Technology and Media Wed, 07 Jul 2010 02:14:47 +1000 http://wordpress.org/?v=2.8.4 hourly 1 By: JamieG http://www.crafted.com.au/blog/2008/06/30/sony-makes-its-move-to-open-stb/comment-page-1/#comment-3739 JamieG Mon, 30 Jun 2008 00:50:54 +0000 http://www.crafted.com.au/blog/?p=124#comment-3739 Philip, I totally understand where you are coming at. But the information from the informTV website implies that it will use OPEN STANDARDS to archive this Interoperability. Now, by nature Sony uses protocols that work only between Sony devices. But to use Open STandard protocols means the complete reverse. So, really what is going on here is the question. I tend to believe that the consumer electronics industry have realised that they have to let the devices play content they already have. DivX files, H.264 files located on a Media Server or file server.. As DRM is dead, not playing open codec is also a dead idea. Still, Sony has in the fast gone completely against the trend with its dead before born proporetiry MP3 type implementation (Forget name). But likely, Sony will make these TVs play open standards based files, as the report does indicate, and really. That is the key to this announcement. The TV will have a STB in them, and they will play non-locked-up content. But YES, Sony is going for a land grab for setting a subscribe and pay for content platform out to the masses. This, I feel, is the new race for the incumbents and digital media. James Philip, I totally understand where you are coming at. But the information from the informTV website implies that it will use OPEN STANDARDS to archive this Interoperability.
Now, by nature Sony uses protocols that work only between Sony devices. But to use Open STandard protocols means the complete reverse.

So, really what is going on here is the question. I tend to believe that the consumer electronics industry have realised that they have to let the devices play content they already have. DivX files, H.264 files located on a Media Server or file server.. As DRM is dead, not playing open codec is also a dead idea.
Still, Sony has in the fast gone completely against the trend with its dead before born proporetiry MP3 type implementation (Forget name).

But likely, Sony will make these TVs play open standards based files, as the report does indicate, and really. That is the key to this announcement. The TV will have a STB in them, and they will play non-locked-up content.

But YES, Sony is going for a land grab for setting a subscribe and pay for content platform out to the masses. This, I feel, is the new race for the incumbents and digital media.

James

]]> By: Philip Hodgetts http://www.crafted.com.au/blog/2008/06/30/sony-makes-its-move-to-open-stb/comment-page-1/#comment-3738 Philip Hodgetts Mon, 30 Jun 2008 00:37:54 +0000 http://www.crafted.com.au/blog/?p=124#comment-3738 Yes, interoperate with all of Sony's business units and business partners. Completely closed to everyone else, just like today's TV business. I see nothing in Sony's announcements that doesn't have Sony as the access gatekeeper to their televisions. That's step backward. Philip Yes, interoperate with all of Sony’s business units and business partners. Completely closed to everyone else, just like today’s TV business.

I see nothing in Sony’s announcements that doesn’t have Sony as the access gatekeeper to their televisions. That’s step backward.

Philip

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