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	<title>Comments on: Red Camera, nothing but hype</title>
	<atom:link href="http://www.crafted.com.au/blog/2008/11/25/red-camera-nothing-but-hype/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.crafted.com.au/blog/2008/11/25/red-camera-nothing-but-hype/</link>
	<description>JamieG looks deep into the ramifications of current trends in Technology and Media</description>
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		<title>By: Inopportune</title>
		<link>http://www.crafted.com.au/blog/2008/11/25/red-camera-nothing-but-hype/comment-page-1/#comment-11220</link>
		<dc:creator>Inopportune</dc:creator>
		<pubDate>Sat, 20 Jun 2009 15:28:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.crafted.com.au/blog/?p=205#comment-11220</guid>
		<description>Let me tell you that they boast great prices, but when you try to talk to anybody at the company, they are the most arrogant people I have ever talked to.  I have the Red One camera, and they severely messed something up and all the wanted to do was just replace the issue and not even reimburse in any other way -- they sold me a used piece as being new, this is ILLEGAL.  They threatened legal action against me when I called them to try to find out why one of my Red parts had been used when they sold it to me as being new.  Great products, terrible people working for the company...</description>
		<content:encoded><![CDATA[<p>Let me tell you that they boast great prices, but when you try to talk to anybody at the company, they are the most arrogant people I have ever talked to.  I have the Red One camera, and they severely messed something up and all the wanted to do was just replace the issue and not even reimburse in any other way &#8212; they sold me a used piece as being new, this is ILLEGAL.  They threatened legal action against me when I called them to try to find out why one of my Red parts had been used when they sold it to me as being new.  Great products, terrible people working for the company&#8230;</p>
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		<title>By: Nick Narciso</title>
		<link>http://www.crafted.com.au/blog/2008/11/25/red-camera-nothing-but-hype/comment-page-1/#comment-9133</link>
		<dc:creator>Nick Narciso</dc:creator>
		<pubDate>Tue, 24 Mar 2009 22:03:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.crafted.com.au/blog/?p=205#comment-9133</guid>
		<description>One word: CULT.

I refuse to even THINK of ever shooting in &#039;Red&#039; if ever given the opportunity. I also refuse to ever kiss Jim Jannard&#039;s asshole like the Red Followers&#039; do in the forums..

Get real.</description>
		<content:encoded><![CDATA[<p>One word: CULT.</p>
<p>I refuse to even THINK of ever shooting in &#8216;Red&#8217; if ever given the opportunity. I also refuse to ever kiss Jim Jannard&#8217;s asshole like the Red Followers&#8217; do in the forums..</p>
<p>Get real.</p>
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		<title>By: F. Ray Murmon</title>
		<link>http://www.crafted.com.au/blog/2008/11/25/red-camera-nothing-but-hype/comment-page-1/#comment-8980</link>
		<dc:creator>F. Ray Murmon</dc:creator>
		<pubDate>Tue, 17 Mar 2009 11:11:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.crafted.com.au/blog/?p=205#comment-8980</guid>
		<description>&quot;Technology for technology sake, always leads to tears.&quot;

True.</description>
		<content:encoded><![CDATA[<p>&#8220;Technology for technology sake, always leads to tears.&#8221;</p>
<p>True.</p>
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		<title>By: JamieG</title>
		<link>http://www.crafted.com.au/blog/2008/11/25/red-camera-nothing-but-hype/comment-page-1/#comment-7672</link>
		<dc:creator>JamieG</dc:creator>
		<pubDate>Wed, 14 Jan 2009 12:22:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.crafted.com.au/blog/?p=205#comment-7672</guid>
		<description>Hello Jason,
I never said it was a BAD camera.  It is an amazing camera.  I am just trying to make a point that, with all this noise and hype, people seem to forget that the camera is a very small part of the over all end-game of making content.  2K is it for DCI cinema, and will be for some time.  The current RED is all you really need in terms of quality. 
I am also trying to point out that Canon/Nikon will be making cameras in the very near future that wil compete.  People should be open minded.  We don;t all need a Ferrari to go down the street to get a bottle of milk.
The  RED1 is not a 4K camera in a Film 4K sense.  I do think that Epic in the larger 6k (bayer) sensor is needed for a 4K result.  I am just not convinced we need 4K results.
Technology for technology sake, always leads to tears.
James</description>
		<content:encoded><![CDATA[<p>Hello Jason,<br />
I never said it was a BAD camera.  It is an amazing camera.  I am just trying to make a point that, with all this noise and hype, people seem to forget that the camera is a very small part of the over all end-game of making content.  2K is it for DCI cinema, and will be for some time.  The current RED is all you really need in terms of quality.<br />
I am also trying to point out that Canon/Nikon will be making cameras in the very near future that wil compete.  People should be open minded.  We don;t all need a Ferrari to go down the street to get a bottle of milk.<br />
The  RED1 is not a 4K camera in a Film 4K sense.  I do think that Epic in the larger 6k (bayer) sensor is needed for a 4K result.  I am just not convinced we need 4K results.<br />
Technology for technology sake, always leads to tears.<br />
James</p>
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		<title>By: Jason Sinclair</title>
		<link>http://www.crafted.com.au/blog/2008/11/25/red-camera-nothing-but-hype/comment-page-1/#comment-7670</link>
		<dc:creator>Jason Sinclair</dc:creator>
		<pubDate>Wed, 14 Jan 2009 03:50:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.crafted.com.au/blog/?p=205#comment-7670</guid>
		<description>You have two angles that confuse each other.

Red is the best production ready camera available now for its budget range. This includes usability, modularity and quality. You can argue all the final details you want but no Sony, Canon or whatever comes even close. It would be good if these other companies could use their technical expertise and advanced knowledge centers to produce better cameras. In fact the competition is well welcomed. Unfortunately these large companies are still interested in the lazy way of limiting the market. Meanwhile red Cam co. keep inovating.

We heard all the nervous nellies such as yourself say that the red wasn&#039;t achievable but Red  went ahaed and created a first gen system that blows everything out of the water in its budget range.

Now, We are looking at second gen; the epic and scarlet. Red will improve 10 fold and their roadmap shows amazing progress.

I hate the cult following of Red as well but cannot doubt this camera system is brilliant.

At thee end of the day, the public want an image and pay a certain price which the producer has to engage with which in turn runs the industry.

So I for one am glad there are a lot on this industry who are not following this trend because they are slowly being weeded through economic forces and that leaves opening for those of us that are progressive.

Secondly,</description>
		<content:encoded><![CDATA[<p>You have two angles that confuse each other.</p>
<p>Red is the best production ready camera available now for its budget range. This includes usability, modularity and quality. You can argue all the final details you want but no Sony, Canon or whatever comes even close. It would be good if these other companies could use their technical expertise and advanced knowledge centers to produce better cameras. In fact the competition is well welcomed. Unfortunately these large companies are still interested in the lazy way of limiting the market. Meanwhile red Cam co. keep inovating.</p>
<p>We heard all the nervous nellies such as yourself say that the red wasn&#8217;t achievable but Red  went ahaed and created a first gen system that blows everything out of the water in its budget range.</p>
<p>Now, We are looking at second gen; the epic and scarlet. Red will improve 10 fold and their roadmap shows amazing progress.</p>
<p>I hate the cult following of Red as well but cannot doubt this camera system is brilliant.</p>
<p>At thee end of the day, the public want an image and pay a certain price which the producer has to engage with which in turn runs the industry.</p>
<p>So I for one am glad there are a lot on this industry who are not following this trend because they are slowly being weeded through economic forces and that leaves opening for those of us that are progressive.</p>
<p>Secondly,</p>
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		<title>By: Howard</title>
		<link>http://www.crafted.com.au/blog/2008/11/25/red-camera-nothing-but-hype/comment-page-1/#comment-7500</link>
		<dc:creator>Howard</dc:creator>
		<pubDate>Mon, 22 Dec 2008 01:06:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.crafted.com.au/blog/?p=205#comment-7500</guid>
		<description>The RED CAMERA is 2:5K when shooting in
1.78:1 but only 1:8K when shooting scope.
I don&#039;t care what the director thinks but the
CHE epic is 1:8K NOT 4K as implied !!

The industry has become a Kool-Aid drinking cult !
What they call 2K is in fact 1K what they call
4K DI is in fact 2K.
They even refer to Blu-Ray as 2K !!
We all know BD is 1080 that is only 80 lines
about 1K.
Now if you loaned $2000 to a friend and then
they came to repay you with $1080 telling you
that 80 bucks above one grand is the same as  two grand would you buy that ??  
But that is the logic of the K rez cult !!
The terms I now use are 
scientific / Hype
so I would describe so-called 2K Digital Intermediate as
1K scientific/2K Hype


www.howardsimonmarks.com</description>
		<content:encoded><![CDATA[<p>The RED CAMERA is 2:5K when shooting in<br />
1.78:1 but only 1:8K when shooting scope.<br />
I don&#8217;t care what the director thinks but the<br />
CHE epic is 1:8K NOT 4K as implied !!</p>
<p>The industry has become a Kool-Aid drinking cult !<br />
What they call 2K is in fact 1K what they call<br />
4K DI is in fact 2K.<br />
They even refer to Blu-Ray as 2K !!<br />
We all know BD is 1080 that is only 80 lines<br />
about 1K.<br />
Now if you loaned $2000 to a friend and then<br />
they came to repay you with $1080 telling you<br />
that 80 bucks above one grand is the same as  two grand would you buy that ??<br />
But that is the logic of the K rez cult !!<br />
The terms I now use are<br />
scientific / Hype<br />
so I would describe so-called 2K Digital Intermediate as<br />
1K scientific/2K Hype</p>
<p><a href="http://www.howardsimonmarks.com" rel="nofollow">http://www.howardsimonmarks.com</a></p>
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		<title>By: Hans</title>
		<link>http://www.crafted.com.au/blog/2008/11/25/red-camera-nothing-but-hype/comment-page-1/#comment-7326</link>
		<dc:creator>Hans</dc:creator>
		<pubDate>Sat, 13 Dec 2008 09:47:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.crafted.com.au/blog/?p=205#comment-7326</guid>
		<description>James, I know for a fact that some recent films shot in Australia on RED had &#039;issues&#039;. It was not once the fault of the camera (build 16 at the time) but the lack of experience of the tech crew that caused issues on set and later in post.

Until you actually go out and use the thing in real world situations instead of just relaying stories you&#039;ve heard you&#039;re argument is as useful as that film scanner you were going to build. 

Bear in mind that no one is doing what RED are attempting. It&#039;s early days for what looks like a revolution in affordability and insane resolution options. If you don&#039;t like it, fine....  but stop bitching about something you have limited or second hand knowledge of. It&#039;s just poor form.</description>
		<content:encoded><![CDATA[<p>James, I know for a fact that some recent films shot in Australia on RED had &#8216;issues&#8217;. It was not once the fault of the camera (build 16 at the time) but the lack of experience of the tech crew that caused issues on set and later in post.</p>
<p>Until you actually go out and use the thing in real world situations instead of just relaying stories you&#8217;ve heard you&#8217;re argument is as useful as that film scanner you were going to build. </p>
<p>Bear in mind that no one is doing what RED are attempting. It&#8217;s early days for what looks like a revolution in affordability and insane resolution options. If you don&#8217;t like it, fine&#8230;.  but stop bitching about something you have limited or second hand knowledge of. It&#8217;s just poor form.</p>
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		<title>By: JamieG</title>
		<link>http://www.crafted.com.au/blog/2008/11/25/red-camera-nothing-but-hype/comment-page-1/#comment-7127</link>
		<dc:creator>JamieG</dc:creator>
		<pubDate>Wed, 26 Nov 2008 22:25:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.crafted.com.au/blog/?p=205#comment-7127</guid>
		<description>Stan, 
Yes I am not a camera person, I am a post production TECH person.  I work with people who deal with the files from the RED and the problems of trying to make it work, as in to archive the final desired result.  These epeople have been working with uncompressed and very reliable workflows based on mega expensive kit.

The price of the kit, to them, is not an issue.  not something that effects them.  It is the files and the workflow that effects them.  The fact is, the RED workflow does work, but as a pro, it is not as ideal as some work flows based on the expensive kit..

I am sorry you consider me ignorant to point this out.

The RED, for what it is, band for buck, leads the industry.  It explains why it is selling so well and is being used on countless productions.

But like anything, it has its issues.  As a Pro, you should understand the strengths and weaknesses of your tools as to be able to utilise them as best they can.

James</description>
		<content:encoded><![CDATA[<p>Stan,<br />
Yes I am not a camera person, I am a post production TECH person.  I work with people who deal with the files from the RED and the problems of trying to make it work, as in to archive the final desired result.  These epeople have been working with uncompressed and very reliable workflows based on mega expensive kit.</p>
<p>The price of the kit, to them, is not an issue.  not something that effects them.  It is the files and the workflow that effects them.  The fact is, the RED workflow does work, but as a pro, it is not as ideal as some work flows based on the expensive kit..</p>
<p>I am sorry you consider me ignorant to point this out.</p>
<p>The RED, for what it is, band for buck, leads the industry.  It explains why it is selling so well and is being used on countless productions.</p>
<p>But like anything, it has its issues.  As a Pro, you should understand the strengths and weaknesses of your tools as to be able to utilise them as best they can.</p>
<p>James</p>
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		<title>By: Stan Wingson</title>
		<link>http://www.crafted.com.au/blog/2008/11/25/red-camera-nothing-but-hype/comment-page-1/#comment-7122</link>
		<dc:creator>Stan Wingson</dc:creator>
		<pubDate>Wed, 26 Nov 2008 15:43:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.crafted.com.au/blog/?p=205#comment-7122</guid>
		<description>I&#039;d take this blog post with a massive grain of salt. It&#039;s obvious James has very little- if any actual first-hand experience with the camera. Instead he&#039;s chosen to listen to a vocal but increasingly minor group of luddites in the industry who continue to cry &#039;scam&#039; about the RED. 

James, if you understood just how many  tv shows, movies, commercials, music videos and other projects have already been shot and continue to be shot with RED cameras your head would probably explode. Guys like you are welcome to continue flinging your shoes into the printing press trying to stop it&#039;s dangerous magic. The rest of us will just keep turning the page though...</description>
		<content:encoded><![CDATA[<p>I&#8217;d take this blog post with a massive grain of salt. It&#8217;s obvious James has very little- if any actual first-hand experience with the camera. Instead he&#8217;s chosen to listen to a vocal but increasingly minor group of luddites in the industry who continue to cry &#8217;scam&#8217; about the RED. </p>
<p>James, if you understood just how many  tv shows, movies, commercials, music videos and other projects have already been shot and continue to be shot with RED cameras your head would probably explode. Guys like you are welcome to continue flinging your shoes into the printing press trying to stop it&#8217;s dangerous magic. The rest of us will just keep turning the page though&#8230;</p>
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		<title>By: JamieG</title>
		<link>http://www.crafted.com.au/blog/2008/11/25/red-camera-nothing-but-hype/comment-page-1/#comment-7120</link>
		<dc:creator>JamieG</dc:creator>
		<pubDate>Wed, 26 Nov 2008 13:03:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.crafted.com.au/blog/?p=205#comment-7120</guid>
		<description>Hi Carlo,
1. From my understanding, they altered the firmware to improve the thermal issues related to the design. But ultimately, it is a hardware issue. The problem still exists to some degree.  Maybe RED altered the design in later versions.  Still, I do get the impression from the hire companies that RED cameras are still known to &quot;go down&quot; more often then pro kit should.  It is a Version 1.  I expect better on the next units, Scarlet/Epic.

2. Leaving it in bayer makes the files smaller.  Even still, it must be a compressed form of bayer as that would need more bandwidth what I understand to be the bitrate.  Leaving it in bayer has some fractional advantages I imagine, but I have not really had time to bring it into an online edit quite to play with.  When my partner was at Park Road Post, talking to the post guys behind the Peter Jackson film.  There biggest issues was the lack of colour depth compared to what they are use to with uncompressed 10bit.

3. If your not doing 4 K, your doing 2K.  So, as the RED is not a real 4K camera, its only really as good as any 2k camera, as that is what you will ultimately work in.  It does give you some room for cropping the 4K to a 2K result.  But thats about all the advantage you really have.

4. any addition to complexity, even for trained staff, also introducers more possibilities for things to go wrong. Law of averages.

5.  Philip, (Who would know) maintained above an audio issue..   And I have not heard and cannot see the once HDSDI option listed on the site for available accessories.  I would be happy if you could point out where it says this option IS available.  From my understanding it can output preview of HDSDI 4:2:2 most likely 10bit (Single link).  But duel link 1080/2K 4:4:4 10/12 bit has never been supplied as quoted in the original promise.

Finally, the 5D MkII, is as it stands, a better camera compared to the original and new low cost scarlet. (3k bayer sensor compared to a 22mega pixel interpolated down to 1080).  Canon is a better result and cheaper as a complete package.  So it may not have the vaporware accessory factor but it is a current product and not 1 year away (prototype).  The codec in the RED is likely to be superior to what the 5D can currently offer.

The 3D rig RED has shown is not new.  I have seen prototypes exactly like it based on sensors from general sensor makers.  And that would have been 3-5 years ago.  I&#039;m sorry mate, but please come down to earth.  There is also a lot of other issues in making 3D cameras that the RED rig does not even cater for in its prototype..

James</description>
		<content:encoded><![CDATA[<p>Hi Carlo,<br />
1. From my understanding, they altered the firmware to improve the thermal issues related to the design. But ultimately, it is a hardware issue. The problem still exists to some degree.  Maybe RED altered the design in later versions.  Still, I do get the impression from the hire companies that RED cameras are still known to &#8220;go down&#8221; more often then pro kit should.  It is a Version 1.  I expect better on the next units, Scarlet/Epic.</p>
<p>2. Leaving it in bayer makes the files smaller.  Even still, it must be a compressed form of bayer as that would need more bandwidth what I understand to be the bitrate.  Leaving it in bayer has some fractional advantages I imagine, but I have not really had time to bring it into an online edit quite to play with.  When my partner was at Park Road Post, talking to the post guys behind the Peter Jackson film.  There biggest issues was the lack of colour depth compared to what they are use to with uncompressed 10bit.</p>
<p>3. If your not doing 4 K, your doing 2K.  So, as the RED is not a real 4K camera, its only really as good as any 2k camera, as that is what you will ultimately work in.  It does give you some room for cropping the 4K to a 2K result.  But thats about all the advantage you really have.</p>
<p>4. any addition to complexity, even for trained staff, also introducers more possibilities for things to go wrong. Law of averages.</p>
<p>5.  Philip, (Who would know) maintained above an audio issue..   And I have not heard and cannot see the once HDSDI option listed on the site for available accessories.  I would be happy if you could point out where it says this option IS available.  From my understanding it can output preview of HDSDI 4:2:2 most likely 10bit (Single link).  But duel link 1080/2K 4:4:4 10/12 bit has never been supplied as quoted in the original promise.</p>
<p>Finally, the 5D MkII, is as it stands, a better camera compared to the original and new low cost scarlet. (3k bayer sensor compared to a 22mega pixel interpolated down to 1080).  Canon is a better result and cheaper as a complete package.  So it may not have the vaporware accessory factor but it is a current product and not 1 year away (prototype).  The codec in the RED is likely to be superior to what the 5D can currently offer.</p>
<p>The 3D rig RED has shown is not new.  I have seen prototypes exactly like it based on sensors from general sensor makers.  And that would have been 3-5 years ago.  I&#8217;m sorry mate, but please come down to earth.  There is also a lot of other issues in making 3D cameras that the RED rig does not even cater for in its prototype..</p>
<p>James</p>
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