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	<title>Comments on: Last nail in the coffin for Interactive TV.</title>
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	<description>JamieG looks deep into the ramifications of current trends in Technology and Media</description>
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		<title>By: Philip Hodgetts</title>
		<link>http://www.crafted.com.au/blog/2008/12/03/last-nail-in-the-coffin-for-interactive-tv/comment-page-1/#comment-7210</link>
		<dc:creator>Philip Hodgetts</dc:creator>
		<pubDate>Wed, 03 Dec 2008 19:31:07 +0000</pubDate>
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		<description>I was such a big fan of Interactivity at the end of last century, but eventually realized that it was only us enthusiasts that cared.

Where I think the technology could resurface is as customized versions: through some (undefined) input mechanism, people&#039;s preferences for story are stored and the story accommodates.  Or not. 

OTOH interactivity in the player environment seems to be somewhat popular.

Philip</description>
		<content:encoded><![CDATA[<p>I was such a big fan of Interactivity at the end of last century, but eventually realized that it was only us enthusiasts that cared.</p>
<p>Where I think the technology could resurface is as customized versions: through some (undefined) input mechanism, people&#8217;s preferences for story are stored and the story accommodates.  Or not. </p>
<p>OTOH interactivity in the player environment seems to be somewhat popular.</p>
<p>Philip</p>
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