Recently Avid has been changing the way it approaches the Video Editing side of the production industry. Apple and Final Cut Pro has been eroding their dominance for quite some time. The recent drop in prices by avid is unprecedented.
Can Avid afford to become a footnote in the history of Editing software..
Apparently not.
Recently I hear [...]
Entries from March 2009
Avid is getting desperate
March 7th, 2009 · No Comments
Tags: FinalCutPro · Post Production
Who is responsible for cinemas going digital
March 2nd, 2009 · No Comments
It has never been harder for a cinema owner to make decisions on how to move forward. Going digital and the VPF (Virtual Print Fee) has taken a lot of the control out of the cinema owners hands. You want to move with the times, but cannot afford to miss out on the VPF. [...]
Tags: DCI · Film Making · cinema