JamieG Analysis

JamieG looks deep into the ramifications of current trends in Technology and Media

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Avid is getting desperate

March 7th, 2009 · No Comments

Recently Avid has been changing the way it approaches the Video Editing side of the production industry.  Apple and Final Cut Pro has been eroding their dominance for quite some time. The recent drop in prices by avid is unprecedented.

Can Avid afford to become a footnote in the history of Editing software..

Apparently not.

Recently I hear (On the Quiet) of Avid selling a post production company 2 x Avid DS system for the price of one, plus an editing station for…..  And get this.. $50,000.

Basically for the price of the hardware.  2 x 8(cpu) way systems with adrenalin and Raid systems.  And an extra PC for the edit station.

Now that’s desperate.

Tags: FinalCutPro · Post Production

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