JamieG Analysis

This was my first Showest. I enjoyed it, but at the same time came away with a vibe of disappointment.  Not because it did not hold the technical delights I really enjoy being involved in, but for the withdrawn enthusiasm due to the economic crisis.  The problem is that Cinema is having one of the best years ever.

My brother in recent your of attending, had come back with a suitcase full of goodies.  Free clothes, caps, DVD’s food souvenirs.  You name it.  This year…  I got one coolish but cheaply made Star Trek cap.  Otherwise, it was so low key..

DCI was of course what everyone is talking about, and how the VPF is the key. (See the recording of the Showest panel discussing this on cinetechgeek)

3D was the big push and siad to be worth it even without VPF.  Premium pricing carries that.

The bigger surprise was that Art-house and Alternative content has been a getting a lot of interest and welcomed as a new source of income.  It was interesting to see that a lot of the big studio films on preview appeared to be Art-house in nature.  A “we can make this stuff too” type feel.

Operas and retropy (Spell? New word to me. Showing Old films again) was also a topic of interest.  This has partly taken traction based on non-DCI technologies.  And to a degree this makes a lot of sense.  Why use $80K DCI kit when you can use $10K of standard Kit to archive a 90% result. (And most patrons will not even know the difference.) Especially as this is niche content that is likely to get short runs (Harder to amortise but a lot cheaper then DCI). I even hear some cinemas putting in a few non-DCI cinemas simply to play eCinema release Art-house and alternative content.  Especially now as this type of content is becoming more common.

In terms of content for www.cinetechgeek.com, I got over 2 hours I expect.  This will take some time to get all online.  Editing, then compression etc.  This has started and content will start appearing in a day or two.  The videos will include,

• Taping of a panel talking about VPF
• USL and its cool kit
• Dolby,
• QSC
• Christie
• Sony
• NEC
• DataPort
• MiT and some interesting stuff they are up to.
• DTS and Qube

plus a few other smaller videos.

I missed Barco (No one avail to go on Camera) and many other stands.  I do plan to get some info from RealD.  I did their training while at the show, and they have definatly got some cool tech.  I hope to bring this to you later when I have time.  Based on theor power point for the training.