Recently Avid has been changing the way it approaches the Video Editing side of the production industry. Apple and Final Cut Pro has been eroding their dominance for quite some time. The recent drop in prices by avid is unprecedented.
Can Avid afford to become a footnote in the history of Editing software..
Apparently not.
Recently I hear [...]
Entries Tagged as 'FinalCutPro'
Avid is getting desperate
March 7th, 2009 · No Comments
Tags: FinalCutPro · Post Production
A fly in Steve’s soup (Apple’s path to online video)
August 3rd, 2008 · 1 Comment
There has been much discussion over the motives behind Steve Jobs not allowing Abode Flash player on the iPhone. In general, as a developer, there is no reason why flash lite could not work on the iPhone. Full version of flash, yes that is questionable, but not out of the question either. The real reason, [...]
Tags: Adobe · Apple · DRM · FinalCutPro · IPTV · codecs · flash
The new face of Avid. Cheaper prices, better community.
March 22nd, 2008 · No Comments
Recently Avid had a press conference announcing major changes in Avid. See Philips Post on this
here.The question that appears to be on most readers minds is. “Will this turn it around for Avid?”
This is the wrong question to ask as its not really an issue to Avid. Still these developments are all good news for [...]
Tags: Apple · Film Making · FinalCutPro · Post Production
Now we have tapeless workflows, we still need tapes
March 16th, 2008 · 1 Comment
This week on “The Digital Production Buzz“, they had Rob Willox of Sony Professional product line (VTRs Hi-end Digital Cameras). This was an interesting interview as it shows how Sony are reacting to the trend towards Tapeless Workflow. This includes the development of solid state express card cameras and optical recording done by the EX-cam [...]
Tags: Film Making · FinalCutPro · Post Production · Sony · cinema
Color.. More useful then expected
June 5th, 2007 · No Comments
Recently I was listening to “Digital Production Buzz” and specifically THIS podcast.
The host, Philip in the previous week, described how “Color” the new Tool in “Final Cut Studio” was near useless to the average user of Final Cut Studio.
In this podcast, it appear he came under fire for these comments. And he was back peddling [...]
Tags: Apple · FinalCutPro · Post Production